The purpose of this project was to come up with a new service design concept for Walmart. The motivation behind this service design was to think of a new customer experience at Walmart for younger generations about 5-10 years later in the future.
As a big "Mega team," we conducted various kinds of research together including the store visits and meeting with the representatives from Walmart and NCR. After that, we separated into smaller teams to each developt a new, innovative service design. Our team came up with "Insight" which touches on the entire shopping journey based on our target customer types.
Everyone participated in the research phase and we divided up the tasks to maximize our work progress. I worked on collecting data on the competitive analysis and participated in designing the customer journey map for each personas. For "Insight" specifically, I was in charge of designing the UI for the scanning device, "Wheel of Fortune" and the AR Hologram screens. Also for the scanning device, I also developed a prototype with Invision to bring screens to life.
January 2017 - May 2017
Mega Team (two teams combined) :
Geunbae Lee | Jessica Tsui | Azalea Irani | Muchao Tang | Kristin Hare | Zhonghe Wen
Insight Team :
Geunbae Lee | Jessica Tsui | Azalea Irani
Support & Mentor :
Jerry Donahue (Walmart) | BJ Hughes (NCR) | Florian Vollmer (Instructor)
Balsamiq Mockups | SketchUp | Sketch | Invision | InDesign | Unity | Arduino